Stem player update#
Stem player full#

Other artists such as Tory Lanez have toyed with the idea of dropping music as NFTs, which also is considered direct-to-consumer.

Back in 2013, Nipsey Hussle sold his Crenshaw mixtape for $100 apiece, selling one thousand copies, and bringing in $100k in revenue. While the idea of direct-to-consumer is not new, it’s still something that not many artists have tried to accomplish, at least not with the heavyweights of the game. By making his new album direct-to-consumer and eliminating the middlemen, Kanye was able to bring in much more revenue by selling the Stem Player and offering the album in that fashion, than to release it under a label and then release it to streaming services who also take their percentages as well.Ī post shared by Our Generation Music 🔰 This Could Mean Going ForwardĪrtists and labels have been going head-to-head for a long time now, and more artists are starting to seek the independent route when it comes to their projects. The battle for ownership and proper royalties has been going on for years, and still seems to be an ongoing issue amongst artists of all magnitudes. We did more revenue on stemplayer, without the album even being out, than we would have done with the album being out on streaming.” Kanye West via Instagram “To earn the $2.2 million we made on the first day on the stem player the album would have had to stream 500 million times. In a now-deleted Instagram post, Kanye revealed how much revenue the Stem Player brought in only 24 hours after the announcement that the album would be exclusive to Stem Player owners.

Stem player update#

Aside from some audio issues, the party has deemed a success, and the album as it stands now has been rolled out to owners of the Stem Player via an update on the website. The first DONDA 2 listening party was held at LoanDepot Park in Miami on February 22nd which sported appearances from acts such as Alicia Keys, Fivio Foreign, Migos, Playboi Carti and Jack Harlow. Doing the unthinkable is what led Kanye to the realization that he can take matters into his own hands and plan these one-off events at his own will, putting him in control of the outcome and overall experience.

The third and final listening party took place in his hometown of Chicago at Soldier Field. With traditional listening parties in the industry taking place at clubs or smaller capacity venues, Kanye’s vision took it to the maximum as he held the DONDA listening party at the Mercedes-Benz Stadium in Atlanta, not once, but twice. But what could this mean for music consumption going forward? Let’s take a look at what could be the root of this statement, and what this could mean for the future of music consumption.Ī post shared by HipHop-N-More The success of DONDA Listening Parties Less than a year after his previous release, Kanye announced that DONDA 2 would release exclusively on the Stem Player device, and not on other streaming platforms. According to the Stem Player website, fans can “Control vocals, drums, bass, and samples.” Shipping preloaded with DONDA, owners of the Stem Player can also upload their own tracks to the device via and have some more fun there. The release of his Stem Player, which is currently priced at $200 on his website, is a music player which puts consumers in control of the song. Kanye West certainly has more sheets in his playbook, as he embarked on one of the biggest moves that the industry has seen as of late. His Yeezy brand has become more accessible and profitable, he has collaborated with many brands such as Gap and his most recent commercial collaboration with McDonald’s during the Super Bowl, has seen tons of success from his long-awaited DONDA album and listening parties that preceded - which Billboard reported grossed “in between $1.5 and $2.7 million apiece.” On the flip side of that, we have also gotten to see many of his greatest successes. From his disputes with the media, his 2020 presidential campaign, and even his divorce from Kim Kardashian, we have seen what it looks like when the odds may not be in his favor. While some may say he has shown a bit too much, what we are seeing here is Kanye in his purest form.

Stem player full#

As of the past few years, Kanye has let all barriers down and has been putting his life on full display.

A post shared by Our Generation Music 🔰 at a certain point in time, specifically the no-phone-Kanye era, it was rare to ever hear from Kanye or get updates on what he’s working on next until it was already here.